Planeta Joins Home2US, Growing International TV Line-up in U.S.

Monday, April 24, 2006

Planeta Joins Home2US, Growing International TV Line-up in U.S.

  • Bulgarian entertainment channel selects Home2US for North America distribution
  • Home2US platform to be showcased in SES AMERICOM's NAB Booth# C-4145


HERNDON, VA - April 23, 2006 -Home2US Communications Inc., based in Herndon, Virginia, operator of a premier open Pay-TV platform and Payner Co. Ltd, the parent company of Planeta TV, a 24 hour Bulgarian music and entertainment network, announced the launch of Planeta TV in the US on Home2US DTH platform. Planeta is the latest to join Home2US' growing neighborhood of international television channels on SES-Americom's AMC-4.

Home2US is providing a series of enhanced broadcast services, including servers designed to eliminate program scheduling issues due to extreme time differences between channel originators and the U.S., local play-out solutions, and local and remote ad insertion capabilities.

"By offering Planeta TV to an estimated 2.5 million people throughout the U.S., Home2US has once again demonstrated its commitment to bringing the choicest of international programming the world has to offer and warmly welcomes Planeta to our growing platform. The launch of Planeta on our platform is also a statement of our leadership position in effectively addressing the needs and appeals of the local communities in the US whose needs long have been neglected. Bulgarians and the people of the Balkans living throughout the US is an excellent example of that. By bringing the most popular music and entertainment channel of Bulgaria and the region to our platform, we will meet another significant market demand," said Emrah Ozkan, president and chief executive officer for Home2US.

"After a full year of looking at the possibilities to offer our highly sought-after programming to the Bulgarians living in North America, and reviewing the available platforms to serve the market in the US, the answer was crystal clear for us. We chose Home2US AMC-4 platform not only to gain a foothold in the vast North American market, but also found an excellent partner in Home2US to distribute our content to the target communities who had a yearning for years to have the ability to receive the most popular music and entertainment channel of the Balkans," said Mitko Dimitrov, the General Manager of the Payner Co. Ltd, the parent of Planeta TV. "We already enjoy having the ability to work with a truly international organization. Home2US supports our business not only via their offices in the US, but also with their established local office in Sofia, Bulgaria which is a tremendous help in coordinating or day to day business with Home2US."

Planeta TV joins 30 other international TV and radio channels that depend on the Home2US/SES AMERICOM platform to import their programming to diverse ethnic audiences throughout North America. In all, Home2US has enlisted three satellite transponders to meet the current demand among global networks and programmers for a reliable and cost-effective way to serve viewers across the U.S. and North America.

About AMC-4

Launched in 1999, the AMC-4 satellite is a Lockheed Martin A2100 hybrid C-band and Ku-band spacecraft located at 101 degrees west longitude. When paired with AMC-1 at 103 degrees west, AMC-4's C-band transponders offer a premier cable neighborhood that can be picked up on a single ground antenna. AMC-4's Ku-band transponders serve broadcasting, VSAT, business television, and broadband Internet markets with coverage over the U.S., U.S. territories, Canada, and Mexico.

About Home2US

Home2US Communications, Inc., based in Herndon, Virginia, is the operator of an open pay TV platform on the C- and Ku-band payload of SES AMERICOM's AMC-4 satellite. The company is enabling foreign broadcasters to distribute their prime television and radio channels to ethnic audiences in the United States. Home2US strives to offer a cost-effective alternative to broadcasters who wish to capitalize on the growing ethnic subscriber base in the U.S. Home2US aims to lower the barrier of entry and raise the service quality standards to broadcasters and the traditionally underserved customers seeking a better value from their service providers. Home2US has a strong record in delivering secure encryption and DRM platform solutions, which protect Pay TV channel revenue streams.

About Payner Co. Ltd. And Planeta TV

Planeta TV, the top rated music and entertainment channel of Bulgaria, based in Dimitrovgrad, Bulgaria was launched on December 4th, 2001 and almost immediately, a new media star was born on the Bulgarian TV scene. . The music channel, which initially started as an ambitious project with great emotional charge, quickly managed to establish itself and won the hearts and minds of the public. Three years from its launch Planeta TV has become the Bulgarian satellite music channel with the greatest support of the audience not only in Bulgaria, but also on the Balkans, Europe, Australia and UK.

Nancy Dube, Home2US Communications, Inc, 703-788-6605,

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